Description : During the past decade, advances in information technology have facilitated a global communications network that transcends national boundaries and has an impact on public policy, private attitudes and behaviour, especially of children and young adults. Everywhere the potential exists for the media to make a far greater contribution to the advancement of women. Although women are increasingly entering into media, top management is still largely male dominated and the culture of patriarchy is perpetuated through this disparity. There is a gender division of labour that is evident through the way that stories are assigned.
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